The first RX 300 arrived in 1998 as a shiny specimen of an unfamiliar species—never had something like it existed before. Half SUV, half luxury four-door, the all-new model melded each genre’s choice attributes into a unique, highly versatile package called the crossover utility vehicle, or CUV.

RX’s fortified sedan-based platform wore an avant-garde design (or radiant design, hence the model’s full name, Radiant Crossover), and inside, passengers enjoyed high seating positions with expansive sightlines, and room for everyone. RX’s refined on- and soft-road demeanor, plush comfort, and available all-wheel drive capability quickly made it a bona fide hit.

By the end of 1998, approximately 42,000 were sold in North America. RX didn’t push the luxury crossover’s standard forward. RX created it.

For more than 20 years, RX’s five generations have redefined the luxury crossover space. And from first to fifth, a vibrant verve known as Omotenashi, or anticipatory hospitality, has perpetuated in their crafting, compelling designers and engineers to exceed the ever-demanding requirements of guests.

The all-new 2023 RX is no exception to this rule, adding extraordinary refinement to its legacy. Innovative computational analysis, an integration of enhanced materials, and repeatable high-stress testing performed at the Toyota Technical Centre Shimoyama have realized the best version of RX to date.

The all-new RX aims to exceed their needs through a myriad of technological, stylistic, and innovative improvements. RX offers a highly diverse powertrain portfolio encompassing Lexus Electrified variants, as well as the Lexus-first DIRECT4 all-wheel drive system. And, for the first time ever, a plug-in hybrid electric (PHEV) variant will be available at a later date.

The new RX further elevates the Lexus Driving Signature fundamentals that launched with the IS in 2021. Direct responsiveness, with control at the top of mind, are understood and appreciated at the slightest depression of the RX’s accelerator or tilt of the steering wheel, enabling clear input and response.

In Canada, the 2023 RX will be offered in 13 grades, including Premium, Luxury, Ultra-Luxury, Executive, F SPORT 1, 2 and 3 and RX-first, F SPORT Performance 2 and 3.

From the new, more robust Global Architecture-K platform and accommodating cabin packaging, to the stunning exterior’s sleek aerodynamics and the seamless power distribution and delivery via DIRECT4 AWD, anticipating the needs of guests remains a foundational element for RX.